Push money meaning

Push money refers to incentive payments made by manufacturers to retailers or salespeople for selling a particular product.


Push money definitions

Word backwards hsup yenom
Part of speech Push money is a noun.
Syllabic division push mon-ey
Plural The plural form of "push money" is "push monies."
Total letters 9
Vogais (3) u,o,e
Consonants (6) p,s,h,m,n,y

Push money, also known as spiffs or SPIFs, is a financial incentive offered by manufacturers or vendors to motivate salespeople or channel partners to sell a particular product or service. This incentive is usually offered on top of regular commissions or bonuses as a way to increase sales of a specific product or reach a certain sales goal.

Push money can take various forms, such as cash bonuses, gift cards, travel vouchers, or other rewards. It is designed to provide an extra financial boost to sales representatives or channel partners who achieve certain targets set by the manufacturer or vendor. By offering push money, companies can encourage their sales force to focus on selling specific products or services, ultimately driving revenue and market share.

Benefits of Push Money:

One of the key benefits of offering push money incentives is that they can help increase product awareness and boost sales of a particular item. Salespeople are more likely to promote and sell a product if they know they will receive an extra reward for doing so. This can be especially effective for launching a new product or clearing out excess inventory.

Impact on Sales Performance:

Push money programs can have a significant impact on sales performance, motivating salespeople to focus on specific products or services. By offering extra incentives, companies can drive sales, increase market share, and ultimately achieve their business objectives. These programs can also help build relationships with channel partners and improve overall sales force productivity.

Challenges of Push Money Programs:

While push money incentives can be effective in driving sales, they also come with challenges. Managing and tracking these programs can be complex, and there is always a risk of overspending on incentives. Furthermore, if not structured properly, push money programs can lead to conflicts of interest or unethical behavior among sales representatives.

In conclusion, push money is a powerful tool that companies can use to motivate their sales force and drive revenue. By offering additional incentives, companies can encourage salespeople to focus on specific products or services, ultimately benefiting both the company and its sales team.


Push money Examples

  1. The sales team was motivated by the promise of push money for exceeding their targets.
  2. Companies often use push money to incentivize retail sales representatives.
  3. Push money is a common tool used in the pharmaceutical industry to encourage doctors to prescribe their medications.
  4. Some businesses offer push money to distributors to encourage them to promote certain products.
  5. Push money can be an effective way to boost sales during slow periods.
  6. Sales managers use push money as a way to reward top performers in their team.
  7. Push money is sometimes referred to as spiffs in certain industries.
  8. Incentive programs often include push money as a bonus for meeting specific goals.
  9. The promise of push money can motivate staff to work harder and achieve better results.
  10. Push money is a common practice in the direct selling industry to drive sales representatives to meet their quotas.


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  • Updated 22/06/2024 - 06:13:16